SUCCESS STORIES

Vodafone

After outstanding results in the POS segment (offline), another project in the online space was successfully realized with Vodafone.

To strengthen the “Kabel_GigaZuhause” product, BELLISSY was used to automatically find influencers whose audience matched the ideal target client profile of our partner and who would achieve the best possible results in the KPI predictions (story view rates, clicks, uniques and cost per post).

In a very short time, the BELLISSY system was able to attract around 100 suitable influencers who were eager to cooperate. Among these, six influencers were selected whose KPI predictions were exceptionally good. The predictions were outperformed with a story view rate of almost 19% in the real case Conventional Instagram advertising only achieves an average view rate of 2-3%, which demonstrates the potential of authentic influencer marketing

Just under 1.0% of the followers who were reached continue their journey on the Vodafone website, which is 2x above the average.

Foot Locker

A best-practice scenario for challenges around the geolocalization of influencers for specific events & offline advertising campaigns.

For the large re-opening event of the Foot Locker store in Cologne the BELLISSY machine learning approach was used to identify, contact and book regionally relevant influencers with a total audience reach of around 1,000,000 people in the relevant interest categories.

Thanks to the innovative, scientific approach, both the brand and the agency were able to find and book new influencers that matched the brand's clear vision and guidelines. Everything with a significantly lower time input due to the removal of the time-consuming and nerve-wracking process of searching for matching influencers.

As part of a barter deal, the hand-picked influencers received sneakers as well as the opportunity to take part in all the specials during the re-opening and the chance to become part of the permanent Footlocker content creators.

Pretzel Pete

The campaign involving the international cult brand Pretzel Pete was all about implementing influencer marketing in a scalable and efficient way. The aim was to bring the value generation back into the company and realize the projects in-house.

In less than 48 hours, over 100 applications were received from influencers who were willing to cooperate, including many well-known personalities from German Reality TV shows. AI predictions made media buying and influencer selection much easier.

The high-quality influencer content on various social media channels achieved a branding effect, which was automatically recorded for analysis purpose. The campaign increased awareness both online and in the grocery stores.

Multipower

Their main focus was the use of influencer marketing as an additional channel, both in-house and within the existing team.  

In order to communicate the sustainable packaging and outstanding taste of the whey protein shakes, our partner decided on a sales push via influencer marketing.

Despite the highly competitive market, the BELLISSY machine learning models made it possible to find influencers who were not contractually bound and met Multipower's requirements.

The approx. 120 applications from influencers willing to cooperate also each brought with them a very high-quality audience, but could be booked at economical conditions through the BELLISSY systems.

The combination of content recording and genuine performance KPIs also ensured the transparency that was needed for continuous improvement.

Well/One

In order to increase awareness of the innovative wellness concept in Vienna, the client wanted to push their sales via influencer marketing.

Leading Austrian influencers were informed of the cooperation opportunity in a focused and automatized way, with the focus on a cooperation in the form of barter deals in order to save the client's media budget. Almost 100 applications were received within just 48 hours.

The content on the wellness fan's journey (stories and reels on Instagram and other social media channels) continuously enhanced the brand.

Thanks to innovative technologies, agency costs were eliminated and the on-site team was noticeably relieved.

Sportdeutschland.TV

To increase the number of view passes sold for the Ice Hockey World Cup, we realized an awareness push with hand-picked influencers for our client.

In a typical BELLISSY approach, influencer prospecting was fully automated and resulted in 243 applications (in less than 48 hours) from leading influencers, athletes and TV celebrities. The unique aspect: All of them had a personal connection to sport.

The data-based analysis of the influencers revealed an impressive result: With a story view rate of an astonishing 19.83%, the Instagram benchmark was beaten by a multiple of 10.

In total, over 70,000 ice hockey fans were reached and the client's sales targets outperformed.

Fit/One

Fit/One uses influencer marketing to support exhibitions, new store openings and sales promotions.

By automating the influencer outreach, a database of 396 influencers who were willing to cooperate was built up in a very short time.

The campaigns' performance was gradually optimized so that the postings reached a total of 582,000 passionate followers from Germany.

View rate, CTR and conversions were continuously optimized with the support of the BELLISSY Customer Success Team.

High-quality content from the events as well as from the gyms was continuously published on the various social media channels, increasing brand awareness even further.

Phantasialand

Our software was designed to efficiently scale influencer marketing activities.

Fully automated, we build an influencer pool of 312 Instagram-focused creators with more than 100,000 followers each who were willing to conduct barter deals. We paid special attention to family influencers showcasing the hotel offerings.

The use of AI and automatization helped to relieve the team in the fields of prospecting, communication, data analysis and tracking.

Frankenwald Chalets

30+ hotel bookings in a very short time from a single influencer campaign? The unique aspect: It was the client's first campaign at all.

In less than 48 hours, over 130 influencers willing to cooperate applied to the barter deal. 

Alongside the sales push, the unique selling points of the Frankenwald Chalets were validated on the basis of data, which directly led to the investments of popular amenities.

A further highlight: some of the influencers provided content far beyond the requested scope - at no extra charge to our client.

Anex

Anex Tour, which specializes in trips to Turkish destinations, carried out a successful campaign with BELLISSY over the summer.

It was possible to fulfill the wish to start quickly and see results even sooner. In less than 48 hours, over 150 influencers applied for the campaign.

The number of story views was in the six-figure range and the average view rate of 29% was well above the industry standard.

Proprietary BELLISSY AI-predictions made media buying and influencer selection significantly easier. 

Maiers Kuschelhotel

Increasing brand awareness and new new bookings are the main goal for this partner. Through the storytelling of influencer marketing, the Maiers Kuschelhotel was able to effectively present its amenities.

The hotel's spa experience attracted over 140 influencers who were willing to cooperate over the course of two tenders. As is typical for hotels, the collaboration was realized as a barter agreement.

The campaigns were monitored by the team of BELLISSY experts right up until booking to also ensure that the content was positioned in the best possible way and was as high-quality as the the hotel itself. 

EDAG

The primary purpose of the project has been to discover the potential of using LinkedIn to combine B2B influencer marketing with premium tracking solutions.

A targeted search was conducted for experts who could provide expertise on very specific industry topics. 

Then a campaign was launched to rapidly and more effectively promote a white paper and showcase a new podcast format that quickly captured the interest of the intended audience.

Media Spend was typically negotiated for our clients: Successful and under the budgets.